How One Online Company Taught Me The Importance of Representation in the Media

It’s time to get your panties in a bunch

Photo by Inciclo on Unsplash

There was a distinct difference between this company and the ads of its competitors, though.

It wasn’t only typical size zero and perfectly photoshopped models showing off their goods, but instead women of all shapes, sizes, ages, races and abilities.

Knotty Knickers has taken normalizing all women to a significant new level.

And seeing their ad campaigns has taught me something too. Representation in online advertising is something we do not see enough of.

It has become increasingly simple to order goods and services at the click of a button in today’s day and age.

And I’m not one to snub convenience, but sometimes this can be hard on the ole bank account. However, when coming across an excellent company that supports inclusivity, women and affordability in women’s fashion, I think thats a win that no consumer should have a problem scooping up.

So when it comes down to it, I’ve learned a couple of things thanks to Knotty Knickers' ad campaigns.

It’s about time to get our panties in a knot. It’s time to speak up when we see injustice. It’s time to tell those who think that representation is unimportant that they are flat-out wrong.

Mother, writer, user of too many hashtags.

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