How One Online Company Taught Me The Importance of Representation in the Media
The term “Don’t get your panties in a bunch” means don’t get bent out of shape over the small stuff.
For years I’ve lived abiding by this notorious rule. I never stressed too much when money troubles came up because, as it usually happens in this middle-class white girl’s life of mine, things always seemed to turn right before too long had passed.
I also never worked myself up when seeing social media posts regarding inequality, racism and unjust behaviour.
Because, as my apathetic nature would whisper in my ear, there’s not much you can do about it anyways, Lindsay; you’re just one girl in a sea of uneducated doofuses.
I like to fly my feminist flag during times when I know, for a fact, it won’t ruffle too many feathers. Such as when I’m talking to my best friend, Janelle, who has recently fallen down the feminism rabbit hole and has no qualms making anyone and everyone feel uncomfortable when it comes to conversations about equality, representation and race issues.
She’s pretty much my hero in this area of activism, and I only wish I could have the courage to be more like her.
Often, it is much easier to speak passionately about bravery and courage in the face of adversity than do anything about it.
So there I stood, watching those much braver than me, making their stand while I occasionally liked their Facebook posts. I’m not proud of this, but in the spirit of transparency, there it is.
A few months ago, I started seeing ads on my Facebook for a company called Knotty Knickers. I get a lot of ads of this nature on Facebook because I enjoy seeing pretty underwear pop up on my feed and usually click on the links. I like to imagine myself in those lacy under-things, even though I rarely wear them (to my husband’s dismay).
There was a distinct difference between this company and the ads of its competitors, though.
It wasn’t only typical size zero and perfectly photoshopped models showing off their goods, but instead women of all shapes, sizes, ages, races and abilities.
The first ad I saw from Knotty Knickers was a woman wearing a lacy blue thong with her pubic hair peeping out from the sides.
I thought, hey! That looks like my nethers and fondly thought of the tiny coarse-haired wombat I have living in my pants at any given moment.
Years ago, I gave up the razor in regards to my pubic fluff. I don’t care what other people do in their south-of-the-border region, but personally, a big ole bush makes me feel like a verified woman. And for years, my friends have teased me ruthlessly about my stance on pubic hair. I never really minded because it was all in fun, but it did make me think; I wonder if I’m the only woman on earth who doesnt shave her hoo-haw.
And that made me wonder how other people, with more important diversities and differences, may feel when never being represented in advertising.
Now this company was sharing models that were showing off their down-under curlies with pride. I liked the page immediately and was highly pleased to see what followed.
After a bit more research, I found that sizes of XS to 3XL are available because — praise the powers that be — there was a company that finally realized that all shapes and sizes deserve underwear (and cute ones at that!). Each of the models on their site was portrayed as perfect, confident and beautiful. No “I can be sexy even though I’m plus size” half-assed advertising campaigns anywhere in sight.
It was amazing.
Knotty Knickers has taken normalizing all women to a significant new level.
And seeing their ad campaigns has taught me something too. Representation in online advertising is something we do not see enough of.
On the company’s About Us page of their website, they state that they get their products from all over the world but are studious to assure none of their manufacturers use inhumane work conditions. Another check for Knotty Knickers.
And honestly, the product is excellent. The company is based out of Toronto, Canada and uses all local photographers and models. Check, check!
It has become increasingly simple to order goods and services at the click of a button in today’s day and age.
And I’m not one to snub convenience, but sometimes this can be hard on the ole bank account. However, when coming across an excellent company that supports inclusivity, women and affordability in women’s fashion, I think thats a win that no consumer should have a problem scooping up.
It is essential in our ever-increasingly consumer-driven world to support companies whose values align with our own and help support more significant social issues than their own bottom dollar (yes, I know, that was the perfect pun).
Knotty Knickers not only offers impressive products at affordable prices but, more importantly, normalizes those who are not readily represented in the advertising communities — educating people like me (the apathetic ones) on the importance of representation in the media.
More of this, please!
So when it comes down to it, I’ve learned a couple of things thanks to Knotty Knickers' ad campaigns.
It’s about time to get our panties in a knot. It’s time to speak up when we see injustice. It’s time to tell those who think that representation is unimportant that they are flat-out wrong.
It’s time to be brave and courageous. It’s time to make those who refuse to educate themselves uncomfortable.
Most importantly, it’s time to start supporting these companies who are using their reach and platforms to make the differences that this world needs to see.
Originally published at https://vocal.media.